POS (Point of Sale) advertising materials include all types of promotional information media placed in points of sale. Their main task is to draw customer attention to a product or service, which may contribute to increased turnover. In the era of growing market competition, investing in POS advertising materials seems crucial to company success. But are they really worth investing in? This article takes a closer look at this issue.

The impact of POS advertising materials on customer behaviour

POS advertising materials, such as trays from recycling with logotypes are intended to impact the purchasing decisions of consumers. Using adequate promotional measures may effectively increase the interest in a particular product or service. Compelling graphics, smart and well-thought slogans or innovative product display forms may convince a customer to decide on purchasing at our company. In addition, POS advertising materials enable differentiating our offer from the competitors, which is particularly important in highly saturated markets.

The use of POS advertising materials in various industries

POS advertising materials offered by NOEX, a manufacturer of plastic products, can be employed in almost any industry. Retail businesses, such as greengrocers, and clothing or beauty shops, use, among others, posters, wobblers, stickers on shelves or displays. Whereas catering establishments often adopt menus, placemats or information boards. On the other hand, such services as hairdresser or beauty salons can benefit from investing in information leaflets, roll-ups or banners. Please note that POS advertising materials should be adapted to the specifics of a given industry or customer expectations.

Costs of investing in POS advertising materials

Investing in POS advertising materials entails certain costs. Their magnitude is determined, among others, by the type of promotional materials, their quantity and workmanship quality. The costs also include those associated with graphic design and the potential installation. However, bear in mind that a correctly matched promotional strategy can bring tangible financial benefits to a company. For this reason, investing in POS advertising materials may turn out profitable, particularly in the long term.

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